Edshugeo The GodMoor

Was made by a fan (supposedly). Obviously the ad agency Sony's using isn't doing it's job, so some kid or group of kids came along and decided to avoid talking dustballs, squirrels, and other imagery that has nothing to do with the device they're trying to sell, and simply show what the PSP is and what it does. Now, is that so fucking hard?

A few years ago a guy named Sergio Zyman wrote a book called The End Of Advertising As We Know It. I don't think I read the whole thing, but what I got out of it was basically that a lot of those quirky, creative commercials that tend to win awards for their makers, rarely did their job of actually selling the product. The HNIC over at Sony ought to read a few chapters of this book. The maker(s) of this homebrewed ad might not have done so themselves, but they appear to understand how to sell a product.

Labels: advertising, independent film-making, PSP, youtube